Digital Transformation Definition
Digital Transformation is a long-term journey to rewire how a business operates using modern, scalable, digital technologies to eliminate friction at critical points of interaction between your company and its customers, prospects and employees.
- Major market disruptions like manufacturers setting up a direct-to-consumer sales channel drive the need for digital transformation. Also, event tickets being delivered digitally or more subtle changes like declining customer NPS scores due to perceived difficulty in transacting with your company.
- Another example is increased employee turnover because the employee experience is outdated and the realization that your operating costs are not in line with industry standards due to outdated processes and a lack of automation. Or the inability to grow the top line due to uncertainty of marketing effectiveness.